Analysis of Glaxo Smith Kline Essay Example | Topics and Well Written Essays - 3250 words

Analysis of Glaxo Smith Kline - Essay Example Glaxo Smith Kline Company, being a global healthcare company, engages in the development, manufacturing and marketing of pharmaceutical and consumer health related products. The company’s products are target towards treating three major diseases. These diseases are malaria, HIV/AIDS and tuberculosis. The company mainly operates through two major segments which are Consumer Healthcare and Pharmaceuticals. The Pharmaceutical segment includes prescription pharmaceuticals and vaccines. On the other hand, the Consumer Healthcare segment provides over-the-counter medicines, oral care and nutritional healthcare products. Its operations are concentrated in Italy, Spain, United States, Japan, France, the United Kingdom, and Germany (Scott, 1982, p201). Glaxo Smith Kline Company has a number of factors that make it very outstanding in the current market. Early in the year two thousand and three for instance, the company published a strategic approach to most aspects of its business performance. This strategic plan had the intention of ensuring that it gets a competitive advantage over the competition yet still ensuring that it fully satisfies the needs of it clients. The published strategic approach related to issues pertaining to the environment, health issues and the safety of all related stakeholders. This plan was later to propel the company into higher levels of better performance. An analysis of the Glaxo Smith Kline Company indicates that the company’s strategic plan for excellence was meant to help in showing how Glaxo Smith Kline Plan for excellence shows how Glaxo Smith Klines environment, health and safety framework align with the companys vision, strategic intent and key business drivers. Moreover, Glaxo Smith Kl ine Company, if it continuous with its progressive trend, will progress through management systems to leadership and excellence (Atkinson, pp.207-229). Glaxo Smith Kline Company ventures in provision of medical services to its people and

Travelodge And Budget Hotels In The Uk Tourism Essay

Travelodge And Budget Hotels In The Uk Tourism Essay Travelodge is the first budget hotel launched in 1985 in UK. It operates 380 hotels with 26,500 room in the UK. Travelodge is planning to grow 1000 more hotels by 2020. It employs above 5500 people and 87% of the booking are made online. The UK hotel market is estimated around 700,000 rooms (source: Melvyn Gold, Qualification of serviced accommodation supply in UK, December 2007) UK hotel market is segmented mainly into four categories, Brander full service which has 14% of the market share, branded budget 12% branded mid market 62% and unbranded independents 62%.the current economic environment has seen increase in drop out of unbranded independents and people prefer to book with branded budget due to network coverage, brand strength strong balance sheet and distribution. Grant Hearn, Travelodge CEO, commented: 2008 was another record year of growth for the Travelodge brand with over 19% revenue growth. Room sold increased by 9 percent to 6 million The growth of Travelodge has been incredible but company faced a few challenges and one of the major challenge company is facing is overbooking. Overbooking is one of the important revenue management tool in hotels operation management to operate effectively and enhance profitability. Revenue Management is seen as an important technique in the hotels operation and therefore to maximize their revenues, hotels are increasingly implementing Revenue Management practices (Hwang and Wen, 2009). As a consequence of implementing such systems, many companies in the service sector such as hotels systematically overbook capacity in order to maximize the revenue at one particular point in time (Wangenheim and Bayà ³n, 2007). If overbooking is not implemented correctly it can result in loss of room revenue, loss of hotel reputation, decreased customer loyalty and decrease hotels profitability. This report discusses the main characteristics of overbooking and its impact on the company in theoretical and practical prospective. Theoretical insights of overbooking One of the central concepts in Revenue Management is overbooking. The practice of overbooking can be defined as confirming more reservations than the hotels available physical capacity to provide the service. (Ivanov, 2006; Ivanov, 2007; Chiang et al 2007; McGill, van Ryzin,1999; Kamath, Bhosale, Manjrekar,2008). Hence, the objective of overbooking is to improve the expected profit and instead of selling each room once, profit can be increased by selling it several times (Birkenheuer, 2009). In fact, overbooking as an integral part of Revenue Management has received significant attention from literature. From a historical perspective, overbooking is present in the studies of Falkson (1969), Simon (1968), Vickrey (1972) and many others. The major objective of these studies was to outline a control practice for cancellations. Nowadays, overbooking has become an emerging matter in industries with perishable products. It yields considerable impacts on companies performance. In terms of the hospitality industry, the profitability of hotels is largely dependent on their utilization of capacity. Conversely, demand for rooms and extensions of stay are very unstable and are hard to predict (van Ryzin, 2005). Hoteliers are challenged by how to determine the occupation of rooms for customers who are financially unequal and meanwhile maintain a stable rate of demand given the hard to predict circumstances (Okumus, 2004). This is all possible utilizing overbooking, which enables proper allocation of resources and optimization of sales. However, maximizing the number of sold rooms per night cannot be easily accomplished. One of the most challenging tasks of the hotel operation management is to deal with the unpredictable nature of the customers, because not all booked reservations will turn into real service consumption (Lai et al, 2005). To this end overbooking may entail a company from the hospitality industry not being able to serve all its customers properly because of lower number of initially expected people that do not appear as agreed. In this respect, overbooking may have both positive and negative impact. On the one hand, it may result in refusal to provide a service, but on the other, it can also take the form of compensation for those bookers, who cannot received the value package they have agreed on and paid for (Kimes and Wagner, 2001). From their practical experience managers know that all not bookings confirmed for a particular date will be really used (Ivanov, 2006). There are several possible scenarios that can cause this. Despite of their reservations, because of different circumstances some guests cancel their stay and terminate their reservations, some does not cancel their booking but fail to show up, or other guests reduce their stay and as a result the room remains unsold and hence capacity not utilize is lost forever (Ivanov, 2006, Talluri et al, 2004; Chiang et al, 2007; Hung, 2004; Bitran; Leon, 1989). Therefore hotels adopt overbooking in order to protect against losses with no-shows and to offset the effect of cancellations and shortened stays (Hwang and Wen, 2009; Kamath et al, 2008; Selmi, 2008; Chiang et al 2007; Hung, 2004; Sulistio, Kim, and Buyya, 2008). Impacts of overbooking on hotels operation management Apart from the opportunity of the hotel to minimize the effect of reservation uncertainties there are possibilities the number of cancellations and no shows to be less then the number of overbookings, then some of the clients will not be accommodated and should be walked to other hotels (Ivanov, 2006). Thus, if a hotel decides to employ overbooking in its operations it should manages carefully not only the opportunity cost of the unsold room but also the overbooking costs for alternative hotel accommodation and transportation that the hotel has to pay in order to compensate a customer in case of overbooking (Ivanov, 2006; Hung, 2004). Besides the evident financial costs occurring in case of walking a guest having already booked, costs the lost hotels goodwill and reputation and the risks of dissatisfaction, loss of trust, loss of future customer loyalty are much more expensive for the hotel (Selmi, 2007). Overbooking policy and control According to Selmi (2007), the risk of customer refusal appears if the overbooking is no realized precisely. In this regard, Kimes (1989) emphasized on the importance of a clearly stated overbooking policy within the hotel operation management. The objective of overbooking policy and control is to find an optimal overbooking level to maximize the expected revenue and to minimize the potential risk of denied service (Chiang et al 2007). Netessine and Shumsky (2002) as cited by Ivanov (2006; 2007) proposed a basic mathematical model for calculating the optimal number of overbookings and according to his findings the optimal overbooking level is inversely related to the amount of cance llation charges applied the closer the cancellation charge to the room rate, the lower the missed benefit from the unoccupied room and the less stimuli to overbook. In case of presence of guaranteed and non-guaranteed bookings, Ivanov (2007) suggests that the optimal number of overbookings has to be set separately for each type. Alternatively, according to Hung (2004) factors that could be considered while setting overbooking limits include: probabilities of cancellation and no-show; room demand distribution over time and conditions of length of stay; stay extension probabilities influenced by the intended length of stay. Moreover Hung (2004) assumes that the proportion of cancellations depends on the customer category, intended length of stay, day of week of first stay over, and time until first stay over. Impact of overbooking on customer behavior According to Talluri et al (2004) overbooking is frequently cited in customer complaints and remains the primary source of dissatisfaction. Moreover, results of an experiment made by Wangenheim and Bayà ³n (2007) confirm that the practice of overbooking is likely to be perceived as unfair by service customers. Wangenheim and Bayà ³n (2007) analyze behavioral consequences of the fairness towards overbooking by proposing and confirming several hypotheses. According to their research the negative consequences of service failure arising from overbooking are stronger for the high status customer than for the low status customers and therefore, hoteliers have to carefully overbook its high-values classes. Additionally, Wangenheim and Bayà ³n (2007) emphasize on the importance that if a hotel ignores the log-run behavior consequences of overbooking, this may lead to negative consequences on its operations. One such negative consequence is proposed to be a customer who faces a denied service due to overbooking and still remains hotels client because of either high fixed switching barriers or current loyalty membership programs. However, in response to the service failure the customer may adjust its investment into the exchange relationship not only by decreasing the number of sales, but also by trying to take advantage of discount offers or purchasing lower level services from the hotel (Wangenheim and Bayà ³n, 2007). On the other hand, Hwang and Wen (2009) analyze the effect of the perceived fairness toward hotels overbooking and compensation practices by examining customers reactions toward hotel overbooking. Some of their most vital findings from this study are that women are more likely than men to feel that overbooking is unfair, customers perceptions to the fairness of overbooking is not affected by other customer variables including length of stay, membership status, payer source, reservation channel, and reservation time; participants perceived fairness toward the hotels overbooking and compensation policies were strongly correlated with positive word-of-mouth publicity. One of the most important results of the research shows that the perceived fairness of the participants toward the hotels compensation policy is related to their loyalty. Therefore, Hwang and Wen (2009) propose that hotels should consider designing compensations that help positively influence customers perceived fairness t oward overbooking and that encourage customers ongoing patronage and loyalty. In a conclusion, issues like determining the optimal number of excess reservations, minimizing compensation cost, and dealing with the negative effects from customers facing a denied service are considered as the most challenging areas of the practice of overbooking and every hotel striving to maximize its profitability should not underestimate them (Sulistio, Kim, and Buyya, 2008). Practical Implications of overbooking As the hospitality industry is evolving, hotel owners and hotel managers are constantly seeking to update their approaches in order to achieve optimal allocation of resources. Novelli, Schmitz and Spencer (2006) have discovered that hoteliers make every effort to employ contemporary technologies in their business. By this implication, hotel managers and owners do not only sustain competitive advantage, but also create new products and services. In view of this, it can be concluded that implementation of new technologies that create new products is a technological innovation (Evangelista, 1999). On the other hand, the implementation of innovative technologies to a service company can have a significant influence in terms of operational efficiency (Freeman and Soete, 1997). Additionally, Porter (1990) supports the latter thesis by highlighting that the performance of a company is highly dependent on new technologies. In view of technological innovations today many hotels recognize the importance of overbooking practice and thus its implementation has become generally accepted step toward hotels successful operations. The practical application of Revenue Management and Overbooking incorporates the following integral elements (Vinod, 2004): Figure 1 Revenue Management application C:UsersamadDesktopCapture.JPG Source: Vinod, B. (2004), Journal of Revenue Pricing Management Market segmentation: Segmenting customers according to their preferences and spending patterns is a must to make sure the most appropriate customers with perfectly fitted attributes are sold the proper rooms that can maximize revenues (Oliveira, 2003). Defining rate classes (inventory pooling): Involves creating groups of the existing rates that close in terms of value (Vinod, 2004). Demand forecasting: demand forecasting is essential to determine room occupancy. In the context of Revenue Management it is important as it can control occupancy using the data of length of stay. This can be achieved by possessing data on rate class demand and duration of stay (Vinod, 2004). Supply forecasting: earlier and late checkouts can also determine room occupancy, which is an element also involved in Revenue Management. Overbooking control: encompasses sales of rooms exceeding the maximum available number of rooms to offset for no shows and cancellations. However, there are some risks associated with overbooking as it may result in grievances from unsatisfied customers who have received an inappropriate room. In such cases hoteliers offer compensations and fringe benefits (Smith, 1982). According to Vinod (1992) Revenue Management can bring 20% of the total revenues. Revenue mix control and exception processing: involves planning important future dates with discretion and matching them with overbooking levels (Vinod, 2004). Performance measurement and management reporting: closely scrutinizing the Revenue Management processes is essential to track down the data quality and future planning basis. However, in order to lead a hotel into a winning direction, overbooking has to be managed and controlled very carefully. Ivanov (2006) defines the management of overbooking as a set of managerial techniques and activities connected with continuous planning, reservation and control and he outlined two main groups of activities that should be performed in the daily hotel operation. The hotel managers should on one hand, to define an optimal number of overbookings for each date and continuously to modify it according to the market changes of the hotel and the specific demand and booking patters and on the other hand, to manage carefully decisions and operational activities related with walking guests with overbookings. In this regard, Ivanov (2006) proposes that factors such as length of stay, rooms rates and client status have to be considered by hotel managers while dealing with walking a guest with confirmed reservation. Additionally, Kimes (1989) analyzes several managerial concerns essential for an effective overbooking practice and states that top management cannot assume that Revenue Management will just happen, it requires careful planning and training. Thus employees have to be i ntensively trained in order to clearly understand the aim and characteristics of overbooking. Moreover, employees who are directly dealing with overbooking decisions have to be periodically trained how to behave in possible customer conflicts and to take their own decisions in an unfamiliar situation (Ivanov, 2006). In order to be minimized the possible customer dissatisfaction in case of overbooking, it is vital for the hotel to establish service recovery programmes with standardized procedures and to make employees to be aware and follow them (Ivanov, 2006) For a profitable applied overbooking in the hospitality industry, hotels must understand not only consumers behavior but also to consider the impact of competition and the currently economic situation that imposes significant supply and demand fluctuations. As hotels compete with each other in order to attract more customers, Revenue Management decisions of one hotel inevitably influence the demand for other hotels in the same region or area. However, recent trends propose that hotels should collaborate with is competitors that result in increased number of formed alliances with each other to maximize their revenue (Chiang et al, 2007) Revenue Managements challenges in the hospitality industry As explained before, Revenue Management finds application to two significant industries: hospitality and airline. The first one, however, is much more complex in terms of industry saturation and rooms management. This creates hurdles for the optimal operation of Revenue Management techniques. I n the hotel industry Revenue Management can be applied either locally or via centralized system. The second one involves gathering data and taking decisions from a focal site for other properties. In practice only a limited number of hotels and hotel chains are able to manage centralized data processing and therefore the majority of players on the hospitality industry opt for property based Revenue Management. Recommendations for future research Despite of the acknowledged importance of overbooking as one the most effective successful Revenue Management techniques used in hotel operation and widely discussed topic in research literature, there are no current studies discussing the overbooking management of Bulgarian hotels and its impact on their operation. Therefore, future research may focus on the possible application of Revenue Management techniques to the Bulgarian hospitality industry. Future studies may also focus on the demand side of Bulgarian tourism as the country has witnessed fluctuating visitor rates during the past two decades despite the growing profits generated by the particular industry. Conclusions In order to survive in the furious competition and to generate more revenue while using the same amount of recourses it is necessary and critical to the hotels operation management to use effectively its reservation inventory and to increase its occupancy rate (Hung, 2004). Revenue Management techniques and the models of overbooking if applied appropriately would maximize the revenues of hotels (Kamath et al, 2008). However, the possibilities of customer dissatisfaction, and risk of loss of reputation because of denied service, force many hotels to avoid the practice of overbooking. Therefore, before hotel managers to deicide whether or not to implement overbooking they should first consider what Birkenheuer (2009) explained the best estimation of risk and opportunity will provide the best profit. In this study we have outlined the dynamic nature of service industries and have demonstrated the importance of Revenue Management and most notably one of its most significant aspects ove rbooking. We have narrowed the scope of this research down to the hospitality industry and have found major differences in the demand patterns towards such companies in the former industry. Some customers prefer flexible cancellation terms, while others are not much attentive to that. Hoteliers offer differential pricing to their own advantage to hedge against fluctuating demand. We have also found that substitution is one of the most effective method of managing overbooking practices, but yet a cost/benefit analysis must be performed in order to track down the real consequences. Essentially, within the current dynamic decision making situation in the hospitality industry, overbooking levels have been found to have significant revenue maximizing properties. In view of this, through this study we have discovered some of the chief management objectives that could be achieved through overbooking in the framework of Revenue Management: profit maximization; capacity allocation; maximizat ion of average revenue per customer; maximization of net present value; and minimization of customer grievances. Finally, as hospitality industry on a global scale is a mass volume-driven business, overbooking has become an emerging topic as vacant rooms do not bring any profits. However, perhaps even more significant remains the problem how to manage customer disappointment, in cases they cannot be relocated to similar hotels as a result of overbooking.

James Baldwins Go Tell It On the Mountain and Alice Sebolds The Lovel

James Baldwin's Go Tell It On the Mountain and Alice Sebold's The Lovely Bones In most religions, especially the Judeo-Christian faith, heaven or the afterlife is a place reserved for those who are able to somehow earn or receive an appointed place there during their life on earth. In the Christian tradition, those who attain eternal life are able to forgo the earthly pleasures that tempt them while they live, and form a separate entity that rejects carnality and remains obedient to God. While recognizing themselves as inherently sinful creatures, they seek to come as close as they can to the holiness of the divine during their life on earth, in order to reap the benefits after death. A separation from the world and an eventual union with the divine is seen as the ultimate goal of the believer. Life is but a means to a final spiritual end. James Baldwin’s novel Go Tell It On the Mountain effectively portrays these ideas through the lives of its many characters. In contrast to the Christian idea of rejecting carnality while alive to attain salvati on, Alice Sebold uses her novel The Lovely Bones to portray coming of age as developing an ability to embrace life and succeed in it despite the pain and evil it can contain, and to see life as a fleeting privilege that, lived well, is an ultimate goal in itself. One important issue that distinguishes the differences between the perspectives of the two novels is that of forgiveness and rejection. In Go Tell It On the Mountain, judgment of sinners is highly emphasized, even if the sinners in questions are family members. Once someone becomes saved, they are expected to reject all ties associated with the world. In Baldwin’s novel, the protagonist reflects that, â€Å"†¦h... ...t life for both the joy and pain it inflicts on all people. To Sebold, the divine can and is present in carnality. While the word has a traditionally negative connotation, here it is representative of all that is associated with life itself. In this novel, carnality is not sin; it is living. Alice Sebold presents a moving and telling novel of loss and gain, despair and great happiness. To her, the ability to live life, and the willingness to accept it, are the marks of maturity, and the definition of love. While Susie, alone in heaven, cannot live as her family does, she comes of age as she releases them to their lives and moves on in her own world without them. The reader knows, as the novel closes with Susie’s parting words, that their protagonist is at peace, and that love has indeed won out over despair. â€Å"I wish you all a long and happy life.†

Ghost dances By Christopher Bruce Essay

Ghost dances was created in 1981. The performance was choreographed by Christopher Bruce. The piece explores the human rights of the people of chille and the depression that the lack of human rights caused. The inspiration of the dance came from a letter that Christopher received from a widow of a Chilean folk singer, who was murdered. Christopher felt sympathetic towards the letter, and after being asked to do a production for the Chilean Human Rights Committee, and was given a lot of South American music with which he fell in love with. The dance also explores the cross over from dying to either heaven or hell. It takes place in limbo where re-enactments of citizen’s lives are performed before crossing over. The dance uses traditional folk movement as well as other snippets of genres such as Contemporary and Ballet. Throughout the performance lighting is used to accompany the movement to create certain atmospheres , for example in the beginning the three skeletal dancers are using quite strong eerie movement which represents the awakening of them, the lighting is a light blue which reflects against the backcloth and creates a moonlight which complements the movements. In contrast to this, when the dead people enter the stage the lighting becomes less dark and gloomy and more uplifting and bright, which then allows the audience to differentiate between the characters, this is called semiotics. There are 3 different classes of people among the civilians, the upper class, middle class and lower class. You can establish this by the costumes they are wearing. For example the upper class are wearing suits and fancy dresses whereas the lower class are wearing torn and damaged clothes, this shows social status even after death. The dynamic content of Ghost dances is very varied, some movements are soft and floaty such as the trio between the three female dancers, and others are more striking and large for example when the skeletal dancers take hold of the civilians and control them, this could represent the taking of their souls and the crossing over. It also shows a disruption to their community and reflects the idea of murder and terrible things happening to the poorer, common people such as fathers taken away from their families and shot or thrown away in cells and tortured to death. When they all dance in unison it  shows a community like culture and everyday life. When the community is first introduced they all enter in a dream like state as to show that they are quite oblivious for what is about to happen, this draws in the attention of the audience straight away. The fact that the dance ends in the repetition of this shows that they have all moved on and the skeletal dancers repeat the beginning phrase to show the ending of it all and the possibility of it to start over with a new lot of civilians. To conclude Christopher used many aspects to put across his interpretation on the tragedies that were occurring in chille. One of the biggest was his use of movement and structure of the piece. The structure of the dance allowed the introduction of the different classes of people and the effect it had on them. The use of costume enabled the audience to see the full extent of the movement and the style of the dance. In my opinion I think the choreography led me to interpret the performance as a crossing over from one world to another and using the snippets of their lives to put across the horror and torture of the civilians. I found myself drawn into the performance and felt a connection to the meaning behind the movement. The structure and subject matter helped convey the meaning so that it was easy to follow but didn’t force me to interpret the dance in just one specific way, but allowed me to create a story and plot of my own.

Lord of the Flies: Can Someone Be Innately Evil or Innately Good? Essay

The difference in the way humans perceive things is part of the complexity of mankind. What is thought of as evil to one person can be seen as good to another, and vice versa. The issue of good and evil is brought up in William Golding’s Lord of the Flies, when innocent boys are set on an island to bear the weight of society on their backs. What happens to them? How do past influences effect them? Are their actions good or evil? The actions of the boys were not a matter of being good or evil, but were actions for survival. A man’s environment does not influence him towards good or evil, nor is he born with it inside. Man has instincts and inner drives that are not matters of good and evil, but of survival. Humans are always, by natural instinct, going to do what is best for them and their survival. Animals, much like men, kill when in need. For instance, when they feel they are backed into a corner, they will attack, and when they need food, they will kill to eat. In Lord of the Flies, Ralph was being hunted by Jack’s tribe, and in a desperate attempt in his defense, he thrust his spear through a crack at the inspecting savages. Ralph attacked someone of his own kind for his own survival. It can be believed that man is the derivative of others animals, and as such, they have certain instincts that were instilled from birth. The boys on the island later began to resemble the behavior of animals. â€Å"At once the crowd surged after it, poured down the rock, leapt on to the beast, screamed, struck, bit, tore. There were no words, and no movements but the tearing of teeth and claws† (153). William Golding’s description of this scene leads a reader to believe that these boys took on animal like qualities. What kind of human tears with teeth and claws? The boys mistake Simon for their beast and result in ruthlessly killing him. In their state of mind of savagery and hunting, they saw themselves in danger of this â€Å"beast† and their first instinct was to kill anything in sight that had the possibility of being it. Humans and animals have a natural instinct to protect themselves in the face of danger, like attacking when backed into a corner. Instincts are innate, but indefinite characteristics such as good or evil are not. The significance of moral values does not apply to actions in a situation for survival. Instincts are not about being good or evil, because the issue of being good and evil is undefined. Whether an action or situation is good or evil depends on who it is and how it is being perceived. This makes this issue uncertain due to the way it is viewed from person to person. Since the way it is seen will differ, man cannot be exclusively evil or exclusively good. Consider the following example: A dog constantly jumps on the window of a door in an attempt to get the attention of the family inside. He is doing this in hopes to be let back inside the house. Someone inside the house could view this as being evil, which would be different from the view of an animal lover. They would not consider this evil and would claim that the dog had not caused physical harm and just didn’t know any better. The dog doesn’t believe that it is evil because he is only obeying environmental stimuli. He’s been inside before and knows that it is much nicer than outside, and wants the attention that is inside. The dog has tried to jump on the door before, and had received the attention of someone who thus let him in. This leads the dog to believe that what he is doing is the â€Å"right† thing to do. After all, he just wants in, right? So the dog is evil because someone inside says he is, but then he is not evil because he doesn’t think he is. The opinions on what is evil and what isn’t disagree with each other because of how it was perceived by each side. In Lord of the Flies there is a situation that deals with Piggy’s glasses, which is the key to fire on the island. The glasses are stolen in the middle of the night that leads to a brawl in the dark among the boys. Of course the fact that the glasses were stolen, and that they were Piggy’s only seeing aid, can be seen as evil, but what about Jack’s side? Jack acts upon his need for fire to cook the pig he slaughtered with his tribe to fully enjoy their prize. Ralph and Samneric engage in a fight with whoever they can touch first, not even attempting to reason. Which is evil in this situation? Humans are simply complex animals that respond to complex stimuli, and their behaviors are influenced or are a product of everything that they learn starting from the day of their birth do the day of their death. Society sets a mold for the â€Å"good† and â€Å"bad† conditions that humans are learning from day to day. The role of society in being good or evil is that it acts as this guideline for that long lived dream of acceptance. It’s where what’s good gets you in, and what’s evil is what will make you repulsive. The ideas of power and the abuse of that power are not learned from the environment. The environment is used as a resource to abuse that power. Jack manipulates the boys into joining his tribe and sets up his territory on the island. He threatens people to join his tribe, and hunts those that refuse to. Jack’s tactics are an example of how he abuses power by using the environment and how he sets the society guidelines of acceptance. A society could not exist where people are brought up to know what they define as right or wrong, and could stick to that without problem. â€Å"We decide things. But they don’t get done†(79). On the island, the civilized rules of having drinking water, shelters, and having a spot for a lavatory are not followed. The boys were brought up having rules like these, but they did not stick to them due to the problem that they didn’t have a strong enough authority figure to instill them. Society acts as this needed component to life, and if it’s not there then it needs to be made. The creation of society begins with people who have the power to set the rules of acceptance, and they are the ones who establish what is good and what is evil. Society may manipulate others into believing what is good and evil, but those that manipulate society create that belief. It’s not that man is innately good or innately evil, it’s their natural instinct that drives them to do those evil or good deeds based upon what society leads them believe. Man can not be exclusively good or evil because the state of good and evil is undefined. People are born with an instinct that drives them to do what is necessary in extreme measures. This instinct over takes any other preceding thought and becomes the need for survival. In Lord of the Flies, it wasn’t whether or not the inhabitants were evil or good, it was their human reaction and instinct in the case of survival.